A.J. Asbury, a junior political science major, was on the winning team in the 2015 Paul J. Holloway Innovation-to-Market Prize, for his team’s company, Everton’s Organics. Sixty teams submitted registrations for the competition. Forty teams were invited to participate in the first round of the competition, with 20 teams moving on to the Bud Albin Challenge Round. The field was narrowed to just six teams for the May 5 finals, where the competitors vied for cash and other prizes valued at more than $75,000.
Everton’s Organics is a company intended to provide organic fertilizer to organic farmers. The product was touted by team members as more sustainable than most organic fertilizers, with locally sourced components that would otherwise have been discarded. In addition to Asbury, the interdisciplinary team included Ian Marshall from CEPS, Everton Parkinson from COLSA, and Sean Whittier from Paul College.
Lauren Rhodes, an English/journalism and communication double major, was part of the team that earned second place for MediaBite, a company providing the conduit for pay-per-article media consumption for end users of digital written media.
The Paul J. Holloway Prize Innovation-to-Market Competition honors the student team submitting the best strategies for starting, acquiring, or expanding a business venture. Now in its 27th year, the competition leads to the presentation of cash awards to the winning teams and the runners-up for plans that demonstrate significant opportunities for innovation and growth, capital gain, and the potential for implementation.